If you are a fan of motocross racing, you likely follow the many different tournaments that occur throughout the country. You probably have people that race that you follow throughout the year, hoping that they will win. If you have ever looked at the gear that these professional racers are wearing, they often have emblems and logos. These are the result of sponsors that are using these individuals to do their marketing. As you can imagine, the logos are representative of companies that sell not only gear related to motocross, but parts, accessories, and tools that are necessary to compete in this industry. Let’s first look at motocross tournaments in Australia, where they are happening and then finally which sponsors tend to be the most prominent on professional racers.
What Is Motocross Racing?
Depending on what country you are in, this is a sport that involves racing dirt bikes over fast and treacherous courses. Most of these courses are off road, allowing those that are riding to take jumps, hit tight curves, and there are many major competitions worldwide. These include the FIM, AMA and British motocross championships that are hosted in countries such as Great Britain, the United States, and Belgium. There are also tournaments in Australia, one of which is extremely popular, that we will discuss next.
Motocross Tournaments In Australia
One of the largest events in Australia for motocross is called MX Nationals. The Motul MXN is a place where the top people in the industry come to battle against each other. The courses are very grueling, and it requires someone with the best motocross equipment and skills in order to have the best chance of winning. Aside from the numbers that are on their jerseys representing each contestant, you will also see many different logos and emblems representative of not only the bikes but everything related to motocross racing.
Common Marketing Sponsors For Motocross
The sponsors for motocross that you will often see will include companies like Yamaha and Hitachi. One of the top sponsors is also GoPro, a camera that is designed for extreme sports, of which motocross racing is definitely one of those. Others will include Honda, Kawasaki, and AlpineStars. Akrapovic, LKI, and Thor are some of the others that are going to be top sponsors for these racers that can help them make millions of dollars each year.
Sporting events like these are a good way for companies to get more exposure and sales for their own products and services, even if those products are not directly related to the event or the sport. This is because of the traffic that a televised event brings for the sponsors. The Sponsor company names are visible all over and are also part of the Ads shown during Advertisement breaks on TV.
Many of these sponsor companies already have connections with the event organizers but sometimes, the organizers look for the new businesses to sponsor their events. They may look online or through social media or on websites such as LinkedIn to find decision makers of companies that have expressed some level of interest in sponsoring events. This is why any business that wants to market itself in this manner should position themselves in a way where they would be visible when people search for potential sponsors and search engine optimisation is one of the ways they can do this. A melbourne seo company can help a potential sponsor company be visible on popular search engines and on social media so that when an event organizer looks online for sponsors, their business would be one of the first ones to show up.
Although most people prefer to simply watch motocross racing, and are not that concerned with what company each player is representing, it’s good to know that there are actually reliable and reputable companies producing the best gear, clothing, and motocross parts and accessories, all of which are helping the sport become much better each year. It’s just fun to watch either in person or even on television, these top racers try to win these national competitions.